Justin Bieber and Tim Hortons announced new partnership in a bid to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand.
“Doing a Tim Hortons collab has always been a dream of mine,” Justin was quoted as saying in a news release by Tim Hortons.
“I grew up on Tim Hortons and it’s always been something close to my heart,” he added.
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, said Tim Hortons is thrilled with how Justin has been all-in on this partnership.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Bagozzi.
Bagozzi also added “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
Tim Hortons guests in Canada and the United States will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours, according to Tim Hortons news release.